They Won't Know If You Don't Tell Them . . .
The Snyder Group, Inc.
357 Cornwallis Drive
Mocksville, NC 27028
336.769.8855
info@thesnydergroup.net
Copyright 2011 to Present by The Snyder Group, Inc.
357 Cornwallis Drive
Mocksville, NC 27028
336.769.8855
info@thesnydergroup.net
Copyright 2011 to Present by The Snyder Group, Inc.
Public Relations
Sometimes we tell fish stories
For six years, The Snyder Group promoted the Maryland Seafood Festival and Chesapeake Apreciation Days, two of the largest on-the-beach water festivals in the United States. Our efforts resulted in new attendance records for both events as the festivals received extensive national and local media coverage.
Appearances were booked on radio and television talk shows to relay information about the events, to address environmental issues of the Cheasapeake Bay, as well as, the economic impct of the seafood industry on Maryland's economy. We even arranged to have the events plugged on the NBC Today Show. The regional media was saturated with publicity about these two bay happenings. Public service announcements aired on radio and television. Radio stations ran on-air promotions giving away festival tickets and t-shirts. Over 20 million people were reached with publicity and information about these events every year ... and not one dollar of advertising was spent!
On site, we facilitated complete and smooth media coverage of the events - from the air by using a helicopter, on land by providing golf carts for television crews to easily get around, and from the water by providing press boats. John Snyder received praise from the working press for facilitating ease in coverage of the events. A reporter covering Chesapeake Appreciation Days for WJLA-TV 7 in Washington, DC wrote in an unsolicited letter ... "I am rarely compelled to write any public relations firm, but yours is an extraordinary exception. You ran the most professional and helpful media operation I've ever encountered ..."
The public relations successes also caught the attention of our peers, as our work on behalf of the Maryland Seafood Festival was recognized by the Washington DC Chapter of The Public Relations Society of America. The group awarded The Snyder Group with its coveted THOTH Award for excellence in public relations.
Appearances were booked on radio and television talk shows to relay information about the events, to address environmental issues of the Cheasapeake Bay, as well as, the economic impct of the seafood industry on Maryland's economy. We even arranged to have the events plugged on the NBC Today Show. The regional media was saturated with publicity about these two bay happenings. Public service announcements aired on radio and television. Radio stations ran on-air promotions giving away festival tickets and t-shirts. Over 20 million people were reached with publicity and information about these events every year ... and not one dollar of advertising was spent!
On site, we facilitated complete and smooth media coverage of the events - from the air by using a helicopter, on land by providing golf carts for television crews to easily get around, and from the water by providing press boats. John Snyder received praise from the working press for facilitating ease in coverage of the events. A reporter covering Chesapeake Appreciation Days for WJLA-TV 7 in Washington, DC wrote in an unsolicited letter ... "I am rarely compelled to write any public relations firm, but yours is an extraordinary exception. You ran the most professional and helpful media operation I've ever encountered ..."
The public relations successes also caught the attention of our peers, as our work on behalf of the Maryland Seafood Festival was recognized by the Washington DC Chapter of The Public Relations Society of America. The group awarded The Snyder Group with its coveted THOTH Award for excellence in public relations.