They Won't Know If You Don't Tell Them . . .
The Snyder Group, Inc.
357 Cornwallis Drive
Mocksville, NC 27028
336.769.8855
info@thesnydergroup.net
Copyright 2011 to Present by The Snyder Group, Inc.
357 Cornwallis Drive
Mocksville, NC 27028
336.769.8855
info@thesnydergroup.net
Copyright 2011 to Present by The Snyder Group, Inc.
Public Relations
We helped a pizza chain spice up sales ...
The Problem ... How does the marketing message of a small, local pizza chain with a limited promotional budget get heard over the thunderous advertising of national chains like Domino's and Pizza Hut?
Pizza Express found the solution to this problem when it called John Snyder. The Snyder Group designed a public relations event called The Great Coupon CAN-Paign in which free toppings on pizzas were offered to customers in exchange for cans of food that Pizza Express donated to the Salvation Army Food Bank.
To kick off the CAN-Paign, The Snyder Group developed a direct mail piece and arranged a media event. Pizza's were made and delivered to the homeless on the streets of Baltimore using the Salvation Army's mobile soup kitchen. Pizzas were also delivered toover one thousand people at homeless shelters. This offered a tasty diversion from their traditional meals and a great photo opportunity for the media. News releases were attahed to the box tops of pizzas and delivered to the media ... pizzas included!
The Results? All three Baltimore television stations aired news stories about the Pizza Express CAN-Paign on the 6:00pm and 11:00pm news telecasts. The promotion received coverage in the Baltimore Sun and on several Baltimore radio stations. Most significantly, awareness of Pizza Express increased dramatically, as did sales during the promotion - by 42%.
Pizza Express found the solution to this problem when it called John Snyder. The Snyder Group designed a public relations event called The Great Coupon CAN-Paign in which free toppings on pizzas were offered to customers in exchange for cans of food that Pizza Express donated to the Salvation Army Food Bank.
To kick off the CAN-Paign, The Snyder Group developed a direct mail piece and arranged a media event. Pizza's were made and delivered to the homeless on the streets of Baltimore using the Salvation Army's mobile soup kitchen. Pizzas were also delivered toover one thousand people at homeless shelters. This offered a tasty diversion from their traditional meals and a great photo opportunity for the media. News releases were attahed to the box tops of pizzas and delivered to the media ... pizzas included!
The Results? All three Baltimore television stations aired news stories about the Pizza Express CAN-Paign on the 6:00pm and 11:00pm news telecasts. The promotion received coverage in the Baltimore Sun and on several Baltimore radio stations. Most significantly, awareness of Pizza Express increased dramatically, as did sales during the promotion - by 42%.
TV Coverage