They Won't Know If You Don't Tell Them . . .
The Snyder Group, Inc.
357 Cornwallis Drive
Mocksville, NC 27028
336.769.8855
info@thesnydergroup.net
Copyright 2011 to Present by The Snyder Group, Inc.
357 Cornwallis Drive
Mocksville, NC 27028
336.769.8855
info@thesnydergroup.net
Copyright 2011 to Present by The Snyder Group, Inc.
Public Relations
We helped our client fight The Cold War
The Better Home Heat Council, a group of oil heat dealers in the Mid-Atlantic Region, enlisted The Snyder Group as an ally to help them fight The Cold War. The battle was over market share of heating fuels. The objective? To change the negative public opinion of oil heat being dirty and antiquated - and to tout its benefits over gas and electric.
It was difficult to launch a counter attack against the heavy artillary launched by the big-budget, monopolistic utilities. But using a strategic battle plan employing television and radio talk shows, op-ed newspaper features, as well as the electronic and print media, we were successful in inflicting casualties on the enemy, and exposing millions to the benefits if oil heat. Market share increased, and the public's opinion of oil heat was improved.
It was difficult to launch a counter attack against the heavy artillary launched by the big-budget, monopolistic utilities. But using a strategic battle plan employing television and radio talk shows, op-ed newspaper features, as well as the electronic and print media, we were successful in inflicting casualties on the enemy, and exposing millions to the benefits if oil heat. Market share increased, and the public's opinion of oil heat was improved.